Sustainable Friendly Destination: Infrastructure and Governance Perspectives of Rural Destination, Indonesia

Nimas Citra Kencana

Authors

Nimas Citra Kencana Universitas Terbuka

Keywords:

Friendly infrastructure, Rural destination, Sustainability

Abstract

Tourism is expanding rapidly and is a pivotal industry in enhancing the worldwide economy. However, the main challenge tourism destinations face, particularly in rural areas, is providing adequate, visitor-friendly infrastructure. This study aims to highlight the governance and the physical infrastructure services in rural destinations, focusing on the case of Sunrise Land Lombok. The research utilised secondary data on annual tourist visits in 2023 to assess infrastructure requirements, evaluated from a demographic perspective encompassing age, gender, and tourist origin. Simultaneously, governance data incorporating sustainability principles is supplemented by participatory observation and semi-structured interviews. The study indicates that the physical infrastructure at Sunrise Land Lombok generally meets tourist needs; however, it is necessary to incorporate additional specific amenities, such as facilities for the elderly and accommodations for children’s particular requirements. Moreover, the notion of sustainability regarding human resources, community engagement, and environmental conservation has long been practised as a pillar of destination governance. In the future, Sunrise Land Lombok must incorporate public amenities, such as suitable places of worship, children's play areas, and facilities catering to teenagers, who constitute the majority of visitors

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